This week IBM announced its agreement to acquire Netezza, a leading provider of data warehousing appliances, for $1.7 billion. The deal equates to $27 per share paid for in cash and represents a 9.8%...

If you’re replicating session state across application servers you probably need to rethink your strategy. There’s other options – more efficient options – than wasting RAM and, ultimately, mo...

A few weeks ago, we posed this question for our weekly poll: What are the top five worst terms for cloud computing? "Cloud in a box," came in first out of the approximate 1,100 votes submitted. Orac...

This post by Peter ONeill is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP ev...

You wouldn't know it from the press release announcing Oracle CRM On Demand Release 18, but the Market2Lead marketing automation technology has been integrated into the platform. I received a demo o...

Lately, our clients have shared which approaches are working and which aren’t when marketing to mid-market prospects through channel partners. While some B2B organizations struggle penetrating these...

A person gives you their name and email address in order to download a white paper from your site. A person has signed up for your monthly newsletter or subscribed to your blog. A pe...

It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on t...

For a 5 day stretch in October, the marketing world turns its attention to Boston for the Massachusetts Innovation Technology Exchanges (MITX) FutureM. FutureM consists of several events and activiti...

There are those who believe that too much time spent on the Internet makes people less social and causes them to lose touch with the real world, but a new British study released today found that acce...

It’s the 21st of September and the Microsoft Advertising Team is making its way to the London Olympia! A long queue of visitors is waiting in the Autumn sun for ad:tech 2010 to open.  It is an indi...

The Death Grip Of Old Marketing Ideas By Steve Farnsworth (@Steveology) - Early in my career I managed client-side demand generation: direct mail and ads mostly. I’d been doing this for awhile when...

If you have been near Twitter the last couple of hours, you have probably noticed the huge amount of strange tweets. And if you moved your mouse over it, all kinds weird things started to happen - eve...

The ink is hardly dry on yesterday’s post about Twitter’s inability to roll out their new UI faster when I wake up to the news that Twitter has been totally hacked.  Not just hacked a little bit....

Union Square Ventures’ Fred Wilson wrote a post titled Social Layers and Social Intention. In it, he asked why the simple, 140-character maximum Twitter has succeeded, while the more ambitious Frien...

I used to think the worst thing my clients did to qualified leads was to ignore them once they found out they weren’t ready to close this quarter (or even this month). Complex, high-ticket B2B solut...

The channel is always awash in new products and technologies for communicating with channel partners, and marketing managers sometimes have a hard time keeping up. It helps to understand the trend ea...

TweetWhat a fabulous idea:  spend $399 for a pad and get a free printer! That’s the idea behind HP’s Photosmart eStation printer, and I love it.  In fact, we need more thinking like this. Why c...

  A brand must... 1. Stand for something. It should know its customers well and its values should align with its customers’ values. It should epitomize specific customer values so well that cu...

Private equity firm Hellman Friedman has entered an agreement to acquire online media company Internet Brands for approximately $640 million in cash, at $13.35 a share. The price is a 46.5% premium o...