For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and ensuing experiences. Or better said, business leaders enjoyed a semb...

Via: The Rapid Growth in Unstructured Data Content is king, if structured and well-archived, otherwise it will leave not with a blackjack, but a black in the eye. Someone has to look into the rapid gr...

TweetEver since iPad has been released by Apple, there are discussions on whether iPad is an enterprise material or not. However, we are seeing increased iPad adoption in many organizations including...

The following image from InsideView visually depicts B2B social media statistics. Some of the statistics include: the world’s most popular online brands the percentage of the Global Fortune 100 wit...

AIIM has been producing a state of the Enterprise Content Management (ECM) industry report for a number of years. The 2010 version was recently released. This annual report is based o...

 Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Lee, a Marketer in Sydney, Australia asks…Brad and Derrick, what is the differen...

During yesterday’s insightful PRobecast which included special guest Todd Van Hoosear, the topic of creation vs. curation arose while we discussed the results of a study done by Forrester Research,...

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be hav...

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! The harder you make...

New York City promised subway cell phone coverage five years ago, and Transit Wireless took up the $46 million banner in 2007 -- now, three years and a friendly British jab later, at least two major c...

Who do you see when you look around the table at your fresh young startup? The usual suspects are likely all there. A set of executives that likely includes a CEO, a VP of Engineering or Products, a V...

It’s Sunday so again a day in which an infographic can be read calmly. This time its all about the ‘basic’ SEO questions, the answers are below. Via, original here Share this on del.icio.us Shar...

GigaOms Mobilize was held in San Francisco this past week. On the heals of Techcrunch Disrupt, the vibe couldnt have been more different. A mile away and a day before, Techcrunch Disrupt drew start-up...

As everyone knows, Inbound Marketing is a phenomenon. A force to be reckoned with. A major marketing industry trend. Its also: a point of view, a life preserver, a treasure map, an emergency beacon, a...

The Time is Right for Enterprise Cloud Computing At the CloudExpo Europe 2010 in Praque the main topic focused on Enterprise Cloud Computing and the statement “The Time is Right for Enterprise Clou...

TweetWho do you see when you look around the table at your fresh young startup? The usual suspects are likely all there. A set of executives that likely includes a CEO, a VP of Engineering or Products...

I found a great article at Stage Two that quotes Dustin Hoffman... “Customer experience is the new brand.” “I’m not referring to a brand as a logo and a typeface. I’m referring to the ne...

Ah, the Big Company Shuffle.  Just when an industry gets to be too boring, one of the waltzing elephants stumbles.  Will it fall?  Did it break a leg?  Or will it just shake it off and keep going?...

TweetYesterday, at Mobilize 2010, a conference organized by GigaOm on mobile technologies, there was a panel discussion on “Apps Vs Web: The Fight For The Future”, moderated by Dr. Phil Hendricks....

I shot a little video sketch to talk to you about the idea of building an ecosystem around your products and your projects. For instance, in this video, I’m talking about my desire to build up subsc...