It is hard being a broadband provider today — not only are new web services putting extra stress on the network infrastructure but they are also feeling the competitive pressure on their revenues. A...

We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” And we’ve also all heard about a calculation called Return on Investment,...

At the recent MarketingSherpa B2B Marketing Summit in Boston, I had the chance to interview noted marketing strategist and best-selling author David Meerman Scott about email marketing… Thanks to a...

Because analysis and interpretation of behaviours online is a big part of what my firm WCG does for its living, I pay attention to new ideas and different thinking on how to zero in on what you need f...

Mark Squires is Director of Social Media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more.  We interviewed Mark about Nokia's approach to soc...

Blekko’s alternative search engine — a $24 million venture-backed project that’s been three years in the making — is today launching its public beta. With the official rollout, Blekko is also...

By Kirsty Dawe   I was having dinner the other night to celebrate a friend landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous! The o...

Forget your marketing PLAN?  Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-te...

By Dustin Amhrein, October 21, 2o1o This article was reposted from the “Virtualization Journal” website. For about two years now, I have had the opportunity to be out in the field and talk to th...

First comes branding, then comes SEO, then comes a top-ranked website? Not always. For new businesses, it is important to recognize that involving optimization in your initial brandin...

This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! One of the most c...

If someone were to ask you to name the trendy social services right now, more than likely they’d say Facebook, Twitter and Foursquare... as those seem to be the “big 3”. They’re interchangeabl...

Gartner released its 2010 Magic Quadrant for Workplace Social Software report this week. The same five vendors held onto the Leaders and Challengers quadrants, while the Visionaries and Niche Players...

Millions of tweets run through Twitter. It's the poster child for big data on the Web. To get data out of Twitter and use it to track sentiment requires tools with considerable processing and computa...

Adam Langley from Google updated his Overclocking SSL essay of 6/25/2010 on 10/26/2010 for OpenSSL v1.0.0a. The point of his post, and the Velocity 2010 presentation on which it was based, is SSL/TLS...

We had a fantastic interview with Jay Baer on Friday. His experience in working with large companies and seeing the cultural shift that social media has brought is very insightful. I’m looking for...

In my opinion, one of the biggest challenges facing companies like Dell, my employer, is how to help package and deliver this thing called cloud into the market.  I recently had the opportunity to wa...

Marissa Mayer led the user interface and web servers teams when she  joined Google in 1999. Her titles have changed through the years, and have included Director of Consumer Products and finally Vice...

Mary-Jo Foley has written an interesting piece about Microsoft’s lack of attention on the iPad, seemingly more interested in the future of Windows-based tablet PCs. That’s certainly not a surprise...

The new Windows Azure Marketplace is designed to match information providers with end users and developers. It's a core aspect of the encompassing Windows Azure platform, arguably one of the most com...