Businesses stand to benefit financially from cloud computing in several ways, but the actual value in each case depends on the circumstances. Cost Reduction: Many assume that cloud computing reduces c...

In a recent poll, we asked whether you thought Windows Phone 7’s chances were in the mobile market.While other recent Microsoft releases (namely, the Kinect) have seen fabulous sales at launch, Wind...

According to the latest research from eMarketer, the majority of search marketers say they have used Social Media in their SEO strategies (primarily to share/create content for the purpose back links)...

Every year there seems to be a trend in the panels at PubCon (the search engine marketing conference I was at last week). Social media and mobile were two hot topics, followed by remarketing over on t...

Yesterday at the Web 2.0 Summit in San Francisco, two prominent figures of venture capital took the stage and engaged in a heated and very lively debate.John Doerr, a partner at Kleiner Perkins Caufie...

Virgin Atlantic and their agency RKCR YR have done it again. Their latest TV commercial is my favourite ad of the year. 90 seconds of pure magic. Watch it by clicking below on the blog, or here on You...

* Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed...

As in-house SEOs, are we really agile? There are so many factors that go into ranking well in the search engines. Can we be agile with so much on our plates? The fact that we have so much to juggle...

What would you do if you had access to Twitter's firehose? Major companies like Google, Microsoft and Yahoo have struck data deals with Twitter, but outside of limited and black market channels, a Twi...

The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Highlights: One hundred-eight (22%) of the Fortun...

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth.  As the leading Revenue Performance Management company,  Marketo is laser focused on helping...

Webmaster Level: AllRecently we made a change to show more results from a domain for certain types of queries -- this helped searchers get to their desired result even faster. Today we’re expanding...

Google sure knows how to shake up the search industry! Just weeks after rocking the SEO industry with the localisation of organic search results, Google served the paid search industry a similar dose...

FlyingPenguin has posted a good critique of my earlier post about Amazon’s ISO 27001 certification. Here’s a succinct correction: To quote Wikipedia, ISO 27001 requires that management: Systemat...

Here’s a shocker: none of us has failed to fail at times. We’ve all screwed things up on occasion, and I’m no exception. And that’s especially true when it comes to managing others, which I...

Philip Carnelley, research director Tech MarketView chaired a panel at the UK IT Leaders Forum a couple of days ago. In his report of the event, which was mostly attended by CIOs, he...

The Interactive Advertising Bureau released new numbers today that show record-breaking growth in online ad sales. Their third quarter 2010 study showed a 17% increase over the same period in 2009 —...

Interesting to see this infographic on the companies in the US who use social media.  Looks like some of them need some help   from the Flowtown blog…   Technorati Tags: fortune 100,social media...

Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this ye...

Microsoft today launched Lync 2010, the next generation of Office Communications Server (OCS). Unlike OCS, Lync manages various forms of communication from one UI: instan...