he former is easy. The latter? Not so much. In the many, many – really, many – posts I’ve penned regarding cloud computing, and in particular the notion of Intercloud, I’ve struggled to com...

As a concept, there's a lot to like about the cloud. Drop those bulky servers and get yourself a big, white hard drive in the sky. Someone else handles the upkeep and lets you put your data where you...

As Verizon prepared to scale up its infrastructure to enter the cloud computing market, it explored both buying and building data center capacity. In the wake of its $1.4 billion acquisition of Terrem...

By Chuck Hollis, VP – Global Marketing CTO, EMC Corporation, 6-21-11 This post originally appeared on chucksblog.emc.com and is reprinted with permission Cloud — in any of its forms — is about...

One topic I’ve never written explicitly about is the need for product passion.  I’ve referenced it at the top of the list of traits for good product leaders, but it’s easy to take this for gran...

Tweet After driving potential customers to your website through PPC ads, organic search results, or a targeted campaign to create online traffic, the most logical way to turn those visitors into leads...

TweetMore companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets alloc...

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them a...

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns T...

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them.  You see the early notification tweets: “Peeps – I am going to be sendi...

The social media boom has radically changed how we use the Web. We’ve seen social networks like Facebook and Twitter attract young and old, become key marketing activities for major brands and small...

There’s a terrific interview with LinkedIn and PayPal founder Reid Hoffman in this past week’s WSJ Magazine. He expands on the opportunity for what he calls ‘Web 3.0? – which is the creation...

If you’re guilty of skipping computer history class, here’s an exhaustingly lengthy Infographic from Manolution that can help you catch up. It sums up in detail the story behind the two biggest na...

As the hype around cloud computing is starting to abate the previous chatter about ‘revolution and mass adoption’ and the ‘all or nothing’ thinking has been replaced by the more realistic thin...

In the era of cloud computing, any incident pertaining to privacy or security -- even a minor one -- is the fastest way to erode brand equity and consumer trust.

I’m hearing a lot of hype about revenue generation in B2B marketing. Color me strange, but I thought that revenue generation was always the goal, however indirectly. The increasing emphasis on accou...

One of the best companies at using and adopting social communications and social marketing effectively is Cisco. Under the deft guidance of senior management, people like Jeanette Gibson, Director of...

Google is gearing up to launch its Groupon-killer, Offers, in New York. After talking with merchants who have signed up to provide deals through Offers, we've learned that Google's deals product provi...

Technical people have a reputation for being introverted and poor communicators. As I write this from behind my sofa, hiding from the neighbors, I can certainly see that that idea is not entirely unr...

I just came back from the E2.0 conference in Boston which as usual was a fantastic gathering of really great and smart people.  I arrived late Monday evening and had meetings pretty much all day on...