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Event: Your Customer – Your Asset
I am excited to announce an event for B2B and B2C professionals “Your Customer – Your Asset“. It will be held in Copenhagen, Denmark on Monday November 28th, 2011. The focus is ensuring customers complete their intent to purchase online. I will be presenting two sessions: Understanding How Ecommerce Revenue and Website Speed Correlate Accelerating […]
Google Reader – An Update on Google’s Update
Google’s update to Google Reader has caused a lot of anger across the content curation world. No doubt Google Reader powered a large portion of the sharing of content across social networks. On 10/31/2011 they broke that and now force users to share their readings on Google +. As of result of these changes there […]
Event Marketing – The Ultimate Toolkit Checklist for Trade Show Booths
Preparing for a trade show or expo booth is complicated enough – with coordination between event organizers, creative teams and shipping companies – one thing you don’t want to forget about is the team. With executives, sales teams and partners all expecting a flawless booth and engaged personnel – how can you, as the marketing […]