- The Real Scoop on PCI DSS for Ecommerce
January 26, 2011
One topic that effects online sellers small and large is PCI compliance. We haven’t covered the topic on Get Elastic before, so I teamed up with data security expert Gary Palgon, CISSP, to answer th...
- The Facebook Wall Gets More Relevant (for Brands)
January 26, 2011
Currently brands have a choice of defaulting their Facebook wall to display posts from the brand, from users or a mix. These all follow the most recent first business logic. The net result is that...
- Blog Post: Microsoft is Imagining a NUI future
January 26, 2011
You don’t have to look very far to realize that technology is becoming more natural and intuitive. In a typical day, many people use touch or speech to interact with technology—on their phones, at...
- Trust and the Importance of Repetition
January 26, 2011
It's that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a fe...
- Listening: A Critical Skill for Sales Alignment
January 26, 2011
One of marketing’s biggest challenges is demonstrating its value to sales so that salespeople not only appreciate what marketing can do, but also take full advantage of marketing’s capabilities. A...
- New Research on Why We Pull for Upstart Brands
January 25, 2011
We pull for the upstarts.
We want to see the giant fall and the hero triumph. It’s a universal story told for timeless generations around the world. This story is the heart and sou...
- How Random is Too Random? What Every Marketer Should Know about Being Unpredictable
January 25, 2011
The need to make your customer retention strategy less predictable and…well, less boring, is the subject of a new article I have up on Chief Marketer’s Promo magazine website. In it I explore th...
- Monitoring: The Foundation of a B2B Social Media Strategy
January 25, 2011
I’ve created a four component framework for developing and executing a robust B2B social media strategy that has resonated well with our clients, whether they’re just starting out in social media...
- Wikibrands – It Takes a Community to Build a Brand in 2011 – Guest Post – Sean Moffitt
January 25, 2011
Sean Moffitt is the author of “Wikibrands – Reinventing Your Business in a Customer-Controlled Marketplace” and this post is an advance preview of his Wikibrands February-March 59 Day, 59 City...
- Building Customer Loyalty is About Telling the Story
January 25, 2011
Building customer and constituent loyalty is not about how many pieces of mail, creative campaigns, or Facebook fans you can muster to make THEM more loyal to your brand. It is abou...
- Skeptical About Amazon’s Bulk E-Mail Service (Beware the Cloud Neighbors)
January 25, 2011
Amazon has announced yet another web service, this time a Bulk E-Mailing Service. I love the Amazon strategy of supplying a powerful PaaS (Platform as a Service) one service at a time. In fact, d...
- Chargify is Officially Level 1 PCI Compliant
January 25, 2011
Back in October we announced that we were on the verge of becoming PCI compliant. Today we are happy to announce that Chargify is officially Level 1 PCI compliant. The Chargify team worked really hard...
- Software as a Service (SaaS); A growing Trend in Data Management
January 25, 2011
By: Ike Ononogbu, Managing Partner, InforData ConsultingPosted: 25th January 2011Copyright InforData Consulting © 2011
We recently signed up to a CRM web-based application and so far it has proven t...
- The History of Coupons [Infographic]
January 25, 2011
Since its inception, over 120 years ago, coupons remained as essential to American lifestyle, as Coca-Cola-and just as addictive too. For over a century coupon has been around to help the consumers sc...
- 3 Ways Other Than Google Alerts To Monitor Your Brand
January 25, 2011
Monitoring your brand mentions is important for a number of reasons. First, it’s a PR 101 tactic that is absolutely essential. You need to know what is being said about your brand and your competito...
- Inside Watson, IBM's Jeopardy Computer
January 25, 2011
IBM has spent four years and untold hundreds of millions of dollars developing Watson, a computer that can play Jeopardy. In fact, Watson answers questions so quickly and accurately that IBM challenge...
- More Users, More Access, More Clients, Less Control
January 25, 2011
It used to be that “mobile” access implied “remote” access. That’s no longer true. As the variety of clients continue to expand along with the venues from which we users can access corporate...
- exploring foursquare's 2010 growth in infographic form
January 25, 2011
Our friends and frequent collaborators at foursquare just released an infographic outlining their tremendous 3400% growth in the past year. The infographic maps out where most check-ins took place aro...
- Facebook Turns Friend Activity Into New Ad Format
January 25, 2011
Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content.
Sponsored Stories is “a way for marketers to sponsor activities that happen th...
- The State of the Platform and its Increasing Diversity
January 25, 2011
As RedMonk's Stephen O'Grady points out, platform-as-a-service wasn't a hot topic for most of 2010. But interest has exploded since Salesforce.com purchased Heroku and Red Hat purchased Makara. Last...
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