People who say social media isn’t measurable aren’t looking very hard. The truth is there are dozens of viable metrics you can use to gauge the success of your social media effort...

Yesterday Joe Chernov, of Eloqua proclaimed, “Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “Content Rules.” Re-imagine yo...

After just two years since starting its business, Cloudkick has been acquired by Rackspace. The terms of the deal were not disclosed. What this means for Cloudkick is a big ramp up in its operations...

TweetIt’s amazing to me how we overuse words.  Bothering to notice is an occupational hazard of the writing life, I suppose.  For instance, consider the word unique, which means one of a kind, if...

One way to get interesting interviews is to put a group of people with differing views in a room and fire up the cameras.  So when Zane Adam (general manager for Azure) was over for IPExpo we thought...

Image via CrunchBase Flipboard, named App of The Year by Apple, rolled out some new changes tonight that make an already great app even better. The upgrades also address some problems publishers wer...

Posted by randfishThere's some terrificly useful new tools on the market that very few SEOs are aware of or using (at least, if my experience is any indication). It's my duty, therefore, to share with...

Things have changed since I studied marketing 10 years (eeek!) ago. I have been fortunate to get some great rounded experience from media, creative, social and digital agencies, as well as working cli...

The Chrome browser is a new entrant to the enterprise space. Until today, though, it really could not even be a consideration for most large corporate IT departments. Now it can at least be on the s...

Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and th...

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to st...

SIIA is delighted to announce a new video series, filmed at DreamForce 2010! With about 30,000 attendees, DreamForce has seen spectacular growth. This was SIIA’s first time exhibiting at DreamForce...

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Sure, you can find “quick tips” for just about anything, a “...

The Content Inspiration and Creation RulesThis content from: Duct Tape Marketing Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Sub...

Gartner is hiring cloud experts! We’re going to be hiring two analysts who are based in Europe. They’ll cover cloud computing and networking — specifically, they’ll be European counterparts to...

Analyst firm Gartner says that software-as-a-service applications will continue to grow by more than 15 percent a year through 2011.

by Phil Fernandez Two Wall Street Journal articles from the past few days caught my eye because of their significance to what many believe is the single most important business issue for 2011 and beyo...

by Jep Castelein A couple of weeks ago I joined the Marketo consulting team and I’m excited to be part of such a fast-growing and successful organization. Before joining Marketo I was an independent...

The Sixth Court of Appeals handed down an important decision today, ruling that police must obtain a search warrant before going through emails stored by an Internet Service Provider. The case, Unite...

New Harvard Business Review article touts being an “expert” as top performing sales person profile Do you picture your sales calls this way? “My prospect is expecting me to tell them something t...