48% of IT workers didn't know the meaning of the term, while 54% of respondents that use apps like Gmail or Salesforce.com didn't recognize them as cloud-based, according to a Virtacore survey of mids...

Here's a twist. Yahoo is launching a native Flickr app for Windows 7 and Windows Phone 7 later this month that leverages Microsoft's Azure cloud platform. The app connects Flickr data with Windows A...

Tweet We’ve been wallowing in white papers, plied with PowerPoint and overwhelmed with oratory, but despite all the chest-pumping, the very latest market picture of FA BPO sends us one very cle...

As we look ahead to 2011, we can look back on the changes, updates and trends the past year brought us in terms of email technology.  As we look ahead to a successful new year, we wanted to take the...

TweetOne of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answ...

"Because we are increasingly producing and sharing media, we have to relearn what that word can mean" Clay Shirky, Cognitive Surplus I talked a couple of days ago about writing this post, prompted b...

Today Apple sent out a promotional e-mail titled "Mac in the Enterprise," marking the company's official return to the enterprise marketplace. This should come as no surprise to those that read our...

Yelp just used its Twitter account to share year-end stats on its traffic, review quantity, and other stats about its users and how they use Yelp. The big number to me? Yelp says it now has more than...

There is a graveyard of good ideas in the corporate world. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a...

Recently, I’ve been reading how “the role of the social media strategist will be changing” to become much more operational and covering more “mundane” tasks. Jeremiah Owyang from Altimeter i...

I recently came across a Marketing Sherpa chart that shows the effort and effectiveness of PPC tactics. While reading it, I was reminded of the saying ”go after low hanging fruit first”. In PPC...

A new report out by Forrester says, “Revenue, not leads, are the end goal for any CEO.” Therefore,  “marketing and sales teams must work together to generate revenue and reduce sales and market...

I get it. Anyone who has $99 and a dream can buy a Flip Cam and go make media. It might be of high enough quality to pass muster at any one of a number of broadcast networks. It might even make the fr...

Social media has changed what's possible for marketers. It's shifted the curve towards the individual and away from the mass customer and opened up opportunities for communication to be more interacti...

Consider the plight of the Web designer.  I saw a comic a couple of years back (author unknown) that really laid out quite well the hair-pulling process of designing, building, and m...

By: Dr Fern Halper, Partner, Hurwitz AssociatesPosted: 4th January 2011Copyright Hurwitz Associates © 2011 In 2011 analytics will take center stage as a key trend because companies are at a tippin...

Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creat...

What better way to ring in the New Year than ZapThink’s ninth annual Retrospective and Predictions ZapFlash? Ever since our first annual prediction ZapFlash on January 6, 2003, we have been reviewi...

The AVC community's very own Charlie Crystle has a great story about the sale of ChiliSoft at the height of the late 90s bubble. Ive asked him to tell it as case study number one in the MA Case Studie...

Aren’t we all trying to get a reaction? A few months ago, I showed Content Marketing Institute members how to create a marketing reaction using some household chemicals and some sim...