- Video: The Science of Social Media at Harvard
February 3, 2011
For the last few years I’ve been delivering and refining my Science of Social Media presentation. A few weeks ago, I gave it Harvard and recorded it. This is the first time a full length video of th...
- LinkedIn Hits 100 Million Members… Now What?
February 3, 2011
My favorite social networking site finally reached 100 million members.
Congratulations LinkedIn!
They recently announced they will be going public, opened up their LinkedIn ads from beta, and conti...
- The 5 Reasons Most Companies Aren’t Measuring Social Media
February 3, 2011
We hate math.
Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine th...
- Cloud Positioned to Grow within Mid-size Companies but are they Prepared?
February 3, 2011
According to a recent survey over 60 percent of respondents in the mid-size business space say they are ready to look to the cloud. Many are already using virtualization but only 4 pe...
- 8 Social Media Trends to Expect in 2011
February 3, 2011
When it comes to social media, things are always changing. That’s been true ever since social sites started up, and it’ll be true into the future, too.
If you want to stay on the...
- How We Use Our Phones
February 3, 2011
Here’s a crazy infographic on cell phone usage. If you can’t see it, click here.
Via: Online IT Degree
- Walt Disney’s marketing tips
January 24, 2011
My greatest teacher when it comes to all things marketing was not a professor or professional mentor.
It was Walt Disney.
Somehow, in the midst of ROI, measurability, counting clicks and studies...
- IBM Hefts Onset of Social Business
February 2, 2011
With its Notes pedigree, IBM's Lotus family of products dates back to the very beginnings of enterprise collaboration software. Its presence in the collaboration market is still substantial, so it was...
- Google’s Yelp Competitor, Hotpot, Goes Global & Appears in Search Results
February 3, 2011
Google Hotpot, a Yelp competitor that acts as a recommendation engine and ratings/reviews system for places, has officially gone worldwide. Hotpot links will now also appear in Google‘s web searc...
- John Hernandez of Cisco Previews Social Watch CRM Tool #c32011
February 2, 2011
My notes on John Hernandez’ talk at C3:
Cisco saw opportunity when employees solved a tech problem via Twitter.
The Market Dynamics:
Changing expectations in relationship management
Transfer of wea...
- Tips for Creating Conversion – An Interview with Tim Ash
February 2, 2011
Guest Post by: Katie Byrnes
Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literal...
- Page Speed Automated
February 2, 2011
Somewhere within Google, there’s an organization known as the “Make the Web Faster” initiative. It’s based on the belief that the faster pages load in your browser, the better. People are no l...
- OnCompare: Finally a Service to Help Pick Other Web-based Services (Yes, Yelp +++)
February 2, 2011
It’s rare I get excited by a new service, but OnCompare has great promise, and if my own experience trying / discarding services is any indication, it serves a real need. Mashable calls is Yelp Fo...
- What CIOs Really Want To Know About Cloud
February 2, 2011
Cloud -- however you choose to define it -- is undoubtedly one of those big transformational waves that sweep through our industry every so often.
Regardless of what kind of IT organization youre runn...
- Bring your A-game to marketing technology (interview)
February 2, 2011
Earlier this week, I shared a presentation by marketing technologist Cleve Gibbon on building a marketing technology platform for engaging global brands. Today, I'm pleased to share with you our own i...
- Cloud Chemistry 101
February 2, 2011
Cloud is about achieving a steady state where dynamism is the
norm but actions and reactions are in perfect balance. It’s called
“dynamic equilibrium” and you’ll need to pass Cloud Chemistry...
- Software Innovation Strategies: Innovative Followers
February 1, 2011
I love watching people fuss over false dichotomies. Liberal/conservative, Republican/Democrat, Sane/Congress ...
- What Is Ahead For Online Marketers In 2011: Social Media Marketing
February 2, 2011
The upcoming year is bound to be one that is full of challenges and opportunities for online marketers. To help our readers navigate throughout these treacherous waters, we asked some of our most popu...
- The Forgotten Conversion in the Sales Process: Lead-to-Customer
February 2, 2011
This is a guest blog post from Ralph Vugts, Online marketing specialist for Huthwaite Asia Pacific. Huthwaite specializes in sales performance training and works with some of the largest organizations...
- Blog Post: Solving for the Future: Addressing Major Societal Challenges Through Innovative Technology and Cloud Computing
February 1, 2011
Posted by Pamela PassmanCorporate Vice President and Deputy General Counsel, Global Corporate and Regulatory Affairs Each year, we share our perspective and encourage discussion regarding technology-...
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