If you’ve seen me speaking, or you read my blog regularly, you may know that one of my favorite past times is busting social media marketing myths, and one of my favorite examples of “unicorns and...

by Saeed Khan I had a post a couple of weeks back entitled Product Management lies at the heart of Innovation. In it I discussed the differences between invention (i.e. creating something new) and in...

Finding appeal for your PPC ads is never easy. But if you take the time to think like the searcher and then offer them what you truly believe they are looking for, you are one clear step closer to fin...

A team at Ogilvy spent last week on the West Coast. Among other things, we visited 4 of our partners in quick succession: Apple, Google, Facebook and Twitter. There is nothing like popping in on thes...

The brainmates team eats its own dog food. In a recent discussion with a couple of entrepreneurs about their product idea and plans for product delivery and market growth, I gave them...

I’ve long said that Cloud Computing will see us enter a paradigm where computing is considered a utility – much like water and electricity. If you accept this contention, then there is one reasona...

Federal CIO Vivek Kundra officially launched the Federal Cloud Computing Strategy today. While this is clearly not new news, the document does state the governments position in a very succint manner....

By Centre Daily Times, January 31, 2011 This report was reposted from the “Centredaily.com” website. FRAMINGHAM, Mass. — The worldwide cloud systems management software market will experience...

For those of you who don’t know, Twitalyzer is one of my favourite Twitter measurement tools. Why? Well for one, they let you see the math. As someone in the digital measurement industry, I find it...

For anyone who is interested, my presentation from Social Media Masters is available for viewing on Slideshare: Twitter Analytics: Michele Hinojosa, Red Door InteractiveTopics include: Twitter researc...

Social Media ROI Funnel Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for? One of the reasons m...

This guest post is by Darren of Findermind.com Isn’t the best way to impress readers by providing great content? My answer would be yes, because most people come to your site for your content. There...

I read with great interest an article in the NYT this morning titled "?The Dirty Little Secrets of Search" by David Segal. In the article Mr. Segal chronicles the amazing rise of J. C. Penney to a p...

I had a chance to meet up with Jeremiah Owyang and Charlene Li from the Altimeter Group last Thursday. Always good to see them. I noticed this NBC interview on his blog and thought he did a great job...

We recently talked about Compliance in the Cloud, and indicated that most of the privacy laws enacted in the US and elsewhere exempt you from reporting loss of protected data if that data was encrypte...

Guest post by Rohan So many things have been said about the latest SEO plugins and people are going crazy buying, using and commenting on these plugins which promise ‘magical resul...

Following on from my earlier post, I left an important element of Google’ social strategy out deliberately, as it deserves a full post dedicated to it. Google’s URL shortener – Goo.gl Prediction...

This is quite interesting if you like visual results. Yometa takes the results from Google, Yahoo and Bing and displays them in a Venn diagram, thus: To search a term, simply type in a search term in...

Pooling its virtualized infrastructure has proven to have its benefits for Germany's University of Münster. The university has more than 38,000 students spread amongst 15 different departments. Its...

Writing a good PPC ad is a work of art. It needs to make you stand out from your competitors, get the searcher to click on your ad and purchase your product or fill out a lead form. T...