Comparison, it has one of the hottest subjects on the web for years. Try to compare a holiday and you’ll find tons of comparison websites. Try to compare one loan to another one and you will expe...

Why is it that many in social media want to focus on intangible metrics? Dont get me wrong, Im all for engagement, share of voice, brand awareness and the like. However, at the end of the day (or end...

A chief technology officer, or CTO, has long felt part of the furniture. It’s an expected role within an organization when probably twenty years ago it was still seen as an exception. In the next f...

There are plenty of cloud (or cloud-ish) companies that will sell you services on a credit card and a click-through agreement. But even when you can buy that way, it is unlikely to be maximally to you...

I'm always taken aback by the fact that no matter how much I max out the storage on my new computers, I always seem to quickly run out. This is largely due to explosion in the size and amount of digit...

As all sorts of vendors start to position their offerings for cloud consumption models, only a few have gone above and beyond to creating a meaningful and comprehensive offer that can seriously move...

The ability to understand the data your organization is collecting in real-time and make decisions immediately. The volume of task-essential data that businesses must have instant access to at all ti...

Website speed has been known to be a key web success criteria in the technical community. With the growing list of data points (see Secret Sauce for Successful Web Site: Web Performan...

By Priya Ramesh (@newpr) Promise you, this post is not meant to join the ongoing bloggers versus PR debate although I do think some of the best bloggers and social media pundits are...

I’m back in Texas, and was just this morning chatting with a friend about the state of U.S. infrastructure compared to other parts of the world, and the subject of Singapore came up. In specific, Si...

Nearly half (48%) of shoppers use a combination of search and social media to fuel their purchase decisions, according to new research from GroupM Search. Only 24% begin on company sites, implying 76...

I’ve always been a fan of direct mail, especially 3-D direct mail.  It’s pretty tough for someone to ignore a package addressed to them.  Assuming you’re mailing to the right audience — it c...

John Gallant, Chief Content Officer for IDG Enterprise and Bill Laberis, Editorial Director at IDG Enterprise discuss cloud computing  platforms, business drivers such as flexibility and cost, serv...

Rewind 10 years, CRM systems were basic and used to track and manage sales contacts. Today, CRM systems do that and much, much more. Salesforce.com is a great example of a system that has evolved. Onc...

“Is this test statistically significant?” “Yes.” That one word answer, “yes,” can be highly misleading. In Friday’s MarketingExperiments blog post, I discussed statistical significance a...

Patience is a virtue, but for many, it is often a difficult concept to practice. That is especially true for web users visiting a website that takes a long time to load. Users are enamored with speed...

Last week, while I was getting a haircut, I overheard a conversation between my stylist and the manager of the salon. It seems a co-worker had complained about her job on Facebook wit...

There are books and there are gems. Despite being an avid book reader, I don’t do book reviews very often. However, when I received an offer to review Guy Kawasaki’s new book, ‘Enchantment??...

... a cautionary tale. It's always easier to make a promise than it is to keep one, and if you're not careful, it compounds. I got my new Macbook Pro the other day. It comes with Migration Assistant,...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Though the old adage t...