The theory goes like this: There is a certain class of mid-range enterprise customer -- less than a Fortune 500, more than a rented garage -- for whom "the cloud" is essentially about one thing and o...

In any conversation involving moving to a cloud collaboration platform like Google Apps or Office 365, one question is inevitable: Is the Cloud Secure? The ensuing conversation is usually focused arou...

One of the guys I always enjoy a chat with is Jones Lang LaSalle's Michael Siteman.  I just got off the the phone to discuss public vs. private cloud ideas.  Then I read this post on Gartner's reco...

With CIO budgets heading for their 11th consecutive year of growing at 3 percent or less, it's time to offer up some sacred cows for sacrifice. That was the sentiment at a Gartner Symposium/ITxpo sess...

The Uptime Institute has launched its first Server Roundup Contest to encourage data center operators to retire obsolete servers and reduce their energy consumption.

Posted by Aaron WheelerOn Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Goog...

10 Easy Steps to Support Social Media, Blog Content Marketing Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications,) an...

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce, Sugar, SAP CRM and others have made it easier to integrate marketing...

Social / Mobile / Local make up the holy trinity of digital marketing. Each one has its strengths and weaknesses and not all of them will be home runs for all industries. To help you decide what’s t...

The two words "about us" have become the weakest words in the practice of communications. Why? Simple—no one cares about your company or organization. No one has the time or inclination to care. Cu...

YouTube announced four important additions to its popular video service designed to improve the way users manage and discover new content. The mini-makeover includes a new video end screen, which a...

Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves...

by Stoney deGeyter Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can't seem to get a secure hold on them....

Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to an...

Recently Morgan wrote an excellent guide to AdWords Remarketing – Remarketing Tags 101. I wanted to follow up about custom combinations, the primary AdWords remarketing method. Custom combinations a...

Tweet A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular. When that...

TweetWith all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. Two days ag...

I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. This is actually more prevalent than a lot of marketers appear to...

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast! Phil is the author of The Age of the Platform, The New Small, Why New Systems Fai...

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIf Mike Hilton is a nerd, he’s the kind of nerd you envy.… The Rise of the Marketing Nerds is from Eloqua’s It’s All About Revenue, a Blog...