Advertisers use landing pages to welcome visitors after they click (and hopefully convert the visitors too!). The efficacy of the post-click experience to propel the visitor towards your conversion go...

Some good tidbits of information form this deck on the Social Marketing Funnel, from Mike Lewis at Awareness Networks, Inc.  Also worth checking out their eBook on the Social Marketing Funnel. The S...

“Bye Bye Brazil”. For decades, this used to summarize the fate of many talented Brazilians who left their home country to try their luck elsewhere and never returned. Well, these days may be over....

I’m excited to share that my new book, Balancing the Demand Equation, is being released on Amazon a week from this Monday on September 19.  (BTW:  You can pre-order your copy on Amazon by clicking...

To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics. Read the full articl...

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he s...

Something like modern paper first appeared in China in the 2nd century BC, and the pulp papermaking process like we use today seems to have been invented in China in the 2nd century AD by Cai Lun, a H...

It is estimated that approximately 41% of revenue, close to $53 billion, is "lost" in software piracy. This number is totally misleading since it assumes that all the people who knowingly or unknowing...

In addition to the years I’ve been working with SaaS Web App vendors, I’ve spent 2011 totally immersed in the business of free and have helped dozens of companies – from super early startups to...

The other day, walking through Grand Central, I bumped into a friend, here on vacation with his fiancee.I got to thinking about why New York City attracts so many tourists, more than just about any ci...

Pupunzi URL: http://pupunzi.com Matteo Bicocchi is an Italian graphic designer – and co-founder of Open Lab Matteo is a bit of a javascript wizard, and he’s used this experience along with the...

Here are ten hackers we met at today’s Disrupt Hackathon. These folks have steeled themselves with snack food and coffee and are hacking away as we speak. Rob Banagale Rob Banagale is the...

Lately, we’ve read a lot about the end of the computer age. In reality, it isn’t over. The computer is simply hiding in the clouds behind commonplace devices. As it should — and should have lon...

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, vi...

MIT Technology ReviewWhat It Takes to Power GoogleMIT Technology ReviewGoogle is the first major Web company to reveal exactly how much energy it uses—information that will help researchers and poli...

We’re now less than two weeks away from Facebook’s f8 conference. While it’s later than usual this year, Facebook uses the event to lay out their vision for the upcoming year and beyond. Typical...

The Microsoft cloud went south for a couple of hours Thursday night. The silver lining is that Microsoft appears to be doing better at informing its users whats going on -- although a new third-part...

GaggleAMP is a service that helps amplify your social media messages. The company describes itself as follows: For marketers looking to drive engagement through social media, GaggleAMP is the social m...

Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care about them and their success, according to a study by the Rockefeller Foundation. Over 65%...

A higher percentage of people go online just for sake of checking their emails. And there’s no doubt that email marketing can prove to be an extremely powerful tool for reaching out to new customers...