- Understanding How The Innovator’s Dilemma Affects YouNovember 4, 2010One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. I cannot recommend it enough for people in the technology or media sectors. Many people bandy about t...
- Microsoft offers a refreshing perspective on government cloudsNovember 5, 2010In a recently released a white paper about The Economics of the Cloud for the EU Public Sector (there is also an almost identical version with “US” rather than “EU” in the title), Microsoft ha...
- The CIO as a facilitator between business units and third-party service providersNovember 5, 2010Coinciding with Gartner Cannes (8-11 November 2010) there is an online debate going on (BT Global Services at Gartner ITXpo Web site) about the role of the CIO in times of economic trouble. The first...
- Influencers movie: The Full VersionNovember 5, 2010We posted the trailer for this movie a week or so ago, but behold – here is the full documentary for your Friday coffee break viewing pleasure. INFLUENCERS is a short documentary that explores what...
- Contextual madness - automotive edition.November 5, 2010I don’t doubt that Gen Y scares a lot of people because they prefer gadgets more than most demos, but the idea from MSNBC that they will leave cars behind? Hmmm. Then the Sync ad th...
- 5 SEO metrics I gotta haveNovember 4, 2010I'm on #seochat tonight. I'm super-excited about it, so I've been scribbling notes for anticipated questions. The topic, which I've actually talked about before, is SEO analytics. For me, there are...
- Takeaways From Ad:Tech NY 2010November 4, 2010Ad:Tech is a global digital marketing event held 10 times a year in venues all over the world. It’s a place for digital marketers—brands, agencies, publishers, and service providers—to come toge...
- Meet Google’s Evangelist ArmyNovember 4, 2010We all know that Google is huge, right? Like, a globe-spanning colossus, in fact. But every now and then we come across a tangible sign of just how broad the company is and how many different pies it...
- 4 things Marketing doesn’t know about ITNovember 5, 2010Now in Marketing after 15 years of managing technology infrastructure I have gained insights into the similarities and differences between IT and Marketing. This post is first in a series of four po...
- Yahoo! Expands Its M45 Cloud Computing Initiative, Adding Top Universities to Supercomputing Research ClusterNovember 4, 2010Today, as scientists at the top US universities extend their research initiatives to the new frontiers of computing, Yahoo! is proud to announce the expansion of its M45 academic research initiative t...
- Store App in the App Store: Apple Raises the Bar for Mobile CommerceNovember 4, 2010About a year ago, Apple started hiring mobile commerce product managers. Last week, we got to see the fruits of their investment – the all new Apple Store iPhone app. This app complements the existi...
- The Technorati State of the Blogosphere Report 2010 – insights for marketing managers and PR professionalsNovember 4, 2010Technorati’s have just published the first part of their ‘State of the Blogosphere 2010’ report. Some 7,200 bloggers responded to their survey this year – this is their largest response ever....
- Content Strategy and the Dying Art of ExecutionNovember 4, 2010Dont get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people run...
- Google aims to speed up the web with mod_pagespeedNovember 4, 2010Google Page Speed can be a helpful tool for publishers and developers looking to speed their websites up. The Firefox add-on can identify bottlenecks that are keeping pages from loading as quickly as...
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William Toll’s Cloud and Marketing Readings
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William Toll’s Recent Cloud and Marketing Reading
William Toll’s Recent Cloud and Marketing Reading