Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pa...

While busy speaking at the Symposium ITxpo 2010 this week, Gartner analysts are also blogging and sharing some details about their presentations. The most interesting one comes from Thomas Bittman, Vi...

Day 1 at #SESCHI 2010 was brimming with familiar sites sounds. Marketers clutching Starbucks cups swag bags packed into a swank ballroom to claim seats for the Conference Welcome Opening Keynote.?...

TweetCloudAudit, the organization whose goal is to provide a common interface and namespace that allows cloud computing providers to automate the Audit, Assertion, Assessment, and Assurance (A6) of th...

Every direction you look here, mobile is changing the rules of engagement for IT read more

New for some, not seen by all - yet - Google has added "Shared By" and "Recent Update" elements to search result pages. Search Engine Land's Danny Sullivan points out that some people's results are no...

Jim Balsillie defends the BlackBerry, responds to many of Jobs' Tuesday claims, and says customers are "tired of being told what to think by Apple."

You may have seen various people use the terms “reporting” and “analysis” as though they were interchangeable terms or almost synonyms. While both of these areas of web analytics draw upon the...

While presenting Tuesday at Pivot Conference, Scott Brinker, president and CTO of ion interactive, explained why he believes organizations should take the next step toward digital proficiency by foste...

The iPad is getting more play in the workplace now that NaviSite is jumping on board. NaviSite specializes in cloud services, so it may come as no surprise they have an affinity for the device. Read...

1. Much of what information technology (IT) buyers and users buy and use is heavily influenced by the opinions and analysis of people known collectively as industry analysts (including me, at least so...

Author: Chris Herbert Audience: Senior Executives, Marketing and Sales Professionals The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 B...

Microsoft is doubling down on its commitment to the cloud with the launch of Office 365, a service that combines Microsoft Office, SharePoint Online, Exchange Online and Lync Online with the cloud.Ann...

Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and...

What is the first thing you want when you think about web analytics?Tools!Of course tools. What to do, where to start, whats cool.I was reflecting on that recently and thought it was incredible that i...

What’s in a colour? Apparently the key to your profitability could be locked into the colour of your logo. Most of corporate web America opt for red or blue and Google goes for the rainbow. Why red...

Imagine how your business would look if you received an ongoing flood of highly-targeted, industry-specific leads on a daily basis. It would feel pretty amazing, wouldn’t it? You may even feel like...

Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary f...

TweetGuest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrat...

An on-going dilemma for companies striving to harness technology to help improve performance across a range of business functions is the question of “where digital should sit” within their organis...