I have a collection of over 150 best of the best marketing tactics. When I see something outstanding, I simply take a screenshot, add it to a PPT and add some commentary. I usually follow the tactic for a few days and try to understand the resulting outcome. How often was it shared? How many comments did it generate? What do free/paid tools say in metrics?
| “ | New post: #FollowFriday: Joe Hackman http://bit.ly/pcAm0f | |||
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Here we see the great people at Spin Sucks taking #FF (Follow Friday) to the next level. A blog post about the thoughtleader they are highligting. Excellent – and likely to generate a giant thank you and possible link from a thought leader. Well done.
| “ | @rhogroupee @utollwi @billymitchell1 @tracibrowne @RicDragon I’ve quoted you in #B2BChat recap, check it out: null | |||
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Example two. I love Twitter Chats. I have been “chatting” in organized Twitter chats since 2009 and by far my favorite it #B2Bchat on Thursday Nights 8pm ET. In this example we see a blog post from B2Bento – (A brilliant Marketer based in Singapore – and one of the leaders of #B2Bchat). He simply took his favorite Tweets from last night’s chat and used Storify to create a blog post. He then Tweeted the link out to some of the folks he curated some Tweets from. Smart. Efficient. Well done.
While I would love to make every chat – I don’t. I did create a chat -that has been running successfully for months….more on that another day. I would be happy to advise anyone that want’s to start a chat in their industry.
