There’s a lot of general discussion about traits and activities to help individual Product Managers excel, but not a lot is written about Product Management teams and departments.  I wrote a pair o...

Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead ge...

Until now, Wolfram Alpha's computational knowledge engine was mostly tied to the project's website. Starting today, however, users will also be able to use the Wolfram Alpha Widget Builder to bring so...

Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Eugene, a marketer in London, England writes… "Dear Derrick and Brad, I really...

Last week we wrote about Google's long term strategy to win over enterprise customers. But MarketWatch reported Friday on a short-term setback for Google enterprise ambitions: the company missed the...

It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike....

Increasingly, IaaS market leaders will rely on infrastructure SaaS providers to complement their core capabilities and round out their offerings, starting with security and compliance. Whether you are...

If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marke...

At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question...

A few days ago, a Texas-based company called InNova Patent Licensing filed an infringement lawsuit against 36 well-known companies. The company claims to hold the patent on spam filtering, and appears...

A Convenient TruthThis content from: Duct Tape Marketing Last week I wrote a post on a subject I’ve been fascinated with of late called the Evolution of Commitment. The general idea of the post was...

In just a few minutes the 2011 Ford Explorer will be unveiled to the world. The reveal is coming six months prior to the car appearing on lots nationwide, and taking a much different form than any of...

On July 19, 2010, Rackspace led the announcement of OpenStack, with a goal of creating an open source cloud software solution for use on industry-standard hardware.  The initial releases contemplate...

 The following is an excerpt form my recently published Red Paper, Socialize the Enterprise.  Which you can get here. Maybe you can relate. I hope you find it useful. The CMOs DilemmaAfter 18 mon...

At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together...

Recently I’ve been presenting a number of “SaaS 101” events and have been reminded of how many people lump SaaS and ASP into the same box. It seemed well overdue for a report to...

There is a resurgence of activity taking place around virtual desktops — where enterprises take their desktop compute environments, and make them configurable, deployable and manageable from a centr...

We live in a world of information overload. Twitter updates streams past at cyber speed with headlines that scream to be read and with links to fascinating blog articles that compel you to click, ope...

When you arrive a web page, the owner of that page might start collecting information about your visit for a number of reasons. One of the most commonly collected pieces of information is an internet...

At the Enterprise 2.0 Conference in Milan where Esteban Kolsky and I presented the “The New Era of Customer Engagement with Social CRM“, I spoke with Emanuele Quintarelli of Open Knowledge who o...