Marketing leader · Boston
For technical buyers in cybersecurity, Zero Trust, cloud, DevOps, developer platforms, infrastructure and OT
I turn one sharp position into pipeline across every channel. AI agents I build on Claude Code and Claude keep every message consistent and every claim on proof, so buyers find you in LLM answers and citations and your team ships faster without losing control.
Proactive press for my employers across national business, cybersecurity, cloud, developer, channel and industry media, with Tier-1 national coverage multiple times across my career.
AI-native product marketing
Technical buyers now meet your message in LLM answers and citations before they reach your site, then check it with your sales reps. I build marketing systems that turn one research report or survey into SEO, PR, thought leadership, demand, field and sales content that says the same thing everywhere and holds up under scrutiny.
Quick answer: who is William Toll?
William Toll is a Boston-based, AI-native B2B marketing executive and product marketing leader who markets to technical buyers in cybersecurity, Zero Trust, cloud, DevOps, developer platforms, infrastructure and OT. He has led product marketing, marketing and product management at seven companies since 2012, with deep MSP and MSSP channel, analyst relations and PR experience, and he builds his own marketing agent systems on Claude Code and Claude.
William Toll has led B2B product marketing, marketing and product management in the cybersecurity, managed service provider and cloud computing industries since the late 1990s. Today he builds AI-native marketing systems on Claude Code and Claude that turn one strategy into consistent, defensible content and pipeline across every channel.
Most recently he was VP, Product Marketing at Elisity. Before that he was VP, Marketing at Seceon, an AI/ML-powered SIEM and XDR platform, and Head of Product Marketing at Netography, an NDR platform focused on the enterprise. William was also Global Head of Product Marketing at Acronis, a cybersecurity and data protection platform targeting MSPs worldwide. At Acronis he grew the MSP GTM program with messaging and tactics that let Acronis engage deeply with the MSP community.
Earlier, he led the product marketing and product management teams at Navisite, a leading international provider of managed cloud and managed security services for the enterprise, with marketing and product teams in the US and Gurgaon, India. He was Global VP of Marketing for ProfitBricks, an IaaS provider based in Berlin, Germany, and VP of Marketing at Yottaa, a Boston and Beijing-based startup in the CDN market.
William is passionate about messaging, positioning, marketing strategy, campaigns and tactics. He has a broad and deep understanding of cybersecurity and the IT channel, and he is an expert at enabling thought leaders, social media, events and the media with stories and content that motivate them to talk about his employer. William received a BA in Marketing from New England College in Arundel, UK.
I help CMOs turn AI into measurable growth: messaging that holds in every channel and in LLM answers, claims you can defend in front of analysts and buyers, and a team that ships faster without losing control. Positioning, category creation, analyst relations and partner programs too.
Advisory or fractionalI've presented and joined panels on B2B marketing, B2B social media, B2B use of AI and agentic platforms, and B2B messaging and positioning.
Invite me to speakProduct marketing and marketing leadership at seven cybersecurity and cloud companies since 2012. I own messaging, competitive positioning, content, AR and PR, sales and partner enablement, and pricing and packaging.
Your job hunt, run like a system. Eleven Claude skills and a dashboard share one set of records: a proof-backed career bank, resume scoring and versions, posting fit calls, cover letters, a voice check, inbox watch, a dashboard and interview dossiers.
See the toolkitWilliam Toll is a Boston-based, AI-native B2B marketing executive and product marketing leader who markets to technical buyers in cybersecurity, Zero Trust, cloud, DevOps, developer platforms, infrastructure and OT. He has led product marketing, marketing and product management at seven companies since 2012, with deep MSP and MSSP channel, analyst relations and PR experience, and he builds his own marketing agent systems on Claude Code and Claude.
B2B marketing and product marketing for technical buyers: positioning and messaging, competitive positioning, content, analyst relations and PR, sales and partner enablement, and pricing and packaging. His markets include cybersecurity, Zero Trust and microsegmentation, network security, XDR and SIEM, data protection, cloud infrastructure, DevOps and developer platforms, and OT, sold direct and through MSP and MSSP channels.
CMO, VP Marketing and product marketing leadership roles, advisory and fractional CMO engagements, and speaking. He presents and joins panels on B2B marketing, B2B social media, B2B use of AI and agentic platforms, and B2B messaging and positioning.
He builds AI-native marketing systems on Claude Code and Claude that turn one strategy or research report into consistent, evidence-backed content across SEO, PR, thought leadership, demand, field and sales channels. Agents do the legwork; people approve what ships, and every claim traces to its proof.
A free kit of Claude skills, documentation and a dashboard that runs a job search like a system: a proof-backed career bank, resume scoring and versions, posting analysis, cover letters, inbox watch, interview scheduling and interview dossiers. Claude drafts; you decide and send. Request it by email.
Book a 30-minute meeting through his Microsoft Bookings page, email utollwi@gmail.com, or message him on LinkedIn at linkedin.com/in/williamtoll. He is based in Boston.
Work with me
CMO, VP Marketing or head of product marketing at a company that sells to technical buyers. Share the stage, funding and the go-to-market problem you need solved.
Positioning, category creation, analyst relations, partner programs and AI-native marketing for founders and CMOs.
Keynotes, panels and podcasts on B2B marketing, social media, AI and agentic platforms, and messaging and positioning.
utollwi@gmail.com
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